Nesco Resource is in search of a Marketing Specialist to work one of our clients on a part-time basis in Danbury, CT.
JOB RESPONSIBILITIES
- Generate leads for the Sales Department to facilitate growth into target markets. The sources for leads include:
- Website RFI’s and RFQ’s
- Trade publication advertisements, articles, whitepapers, etc.
- Targeted email blasts
- The distribution of a variety of sales collateral
- Tradeshows - minimal travel (<5%)
- Other
- Tradeshow preparation including:
- Identifying tradeshows to support growth into target markets
- Booth design and creating product displays
- Arranging freight / shipping
- Booth reservation / payment
- Maintaining sales samples
- Ensuring prompt follow-up to booth inquiries
- Website development, maintenance, and information collection/distribution
- Develop and maintain pricelists for all product families
- Develop and maintain datasheets for all product families
- Develop and maintain sales collateral for all product families including:
- Product datasheets
- Product / capability brochures
- 5-minute “Elevator Pitches”
- Assist with white papers
- Administrator for the ACT! Contact Database including:
- Add and update customer contacts
- Database maintenance
- Create reports as required to assist Sales
- Liaise with ACT! Customer Support / ACT! consultants and users
KNOWLEDGE
- Strong working knowledge of:
- Visual marketing techniques
- Social media marketing
- Website development / maintenance
- Creative writing
- Data analysis / analytics
- Search engine optimization / maintenance
- Project management
- Research
- The use of contact databases
SKILLS
- Proficient in the use of computers, software, and business machines including:
- Microsoft Office products with emphasis on Excel and PowerPoint
- Software for creating sales collateral such as Adobe InDesign or Microsoft Publisher
- ACT! contact database
- Tools: InDesign, HubSpot, Canva, project management tools, Google Suite Ads, Search Console, Analytics, LinkedIn, Instagram Business Manager
- Telephone, copier, scanner, laminator
- Business writing
- Compose thoughts and ideas clearly and concisely, using proper grammar, punctuation, and spelling
ABILITY
- Effective in communication and negotiation
- Gather content from technical and commercial resources
- Creatively and effectively communicate product capabilities / advantages to a diverse audience
- Influence customers to choose company solutions for appropriate applications
- Take an organized approach to ensure a timely, accurate response to inquiries
- Articulate complex ideas clearly and concisely using both written and verbal formats
BEHAVIOR
- Professional Conduct
- Adhere to company policy manual
- Courteous and respectful to others and their opinions
- Accept constructive criticism
- Suggest improvements / solutions
- Inspire others
- Be resourceful, overcome obstacles
- Take the initiative
- Be open-minded
- Be honest in your actions and communications
ADDITIONAL INFORMATION
- Direct hire with benefits
- Part-time, 30 hours/week (flexible); can be 6 hours per day Monday-Friday or broken into shorter hours some days and longer others as long as it adds up to 30 but must be established in advance
- Salary range: $70K
- Must pass drug and background screenings
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.