Marketing Communications Specialist

Marketing Communications Specialist (North America)

Location: Remote (Candidates must be local to Richmond, VA or within VA, MD, or DC region)
Travel: Approximately 5–10% (monthly onsite meetings in Richmond, VA)
Schedule: Full-Time (40 hours/week)

Position Overview

The Marketing Communications Specialist supports the North America segment marketing communications team in executing key initiatives for protective apparel product lines. This role focuses on coordinating and executing marketing communications activities, ensuring alignment with the overall marketing strategy.

The ideal candidate thrives in a fast-paced environment, can manage multiple projects simultaneously, and works effectively across marketing, digital, and sales teams. This position offers strong exposure to marketing communications strategy and opportunities to take on additional responsibilities and lead projects over time.

Key Responsibilities

Marketing Communications Execution

• Support execution of the North America marketing communications plan in partnership with the Marketing Communications Lead

• Assist Channel Marketing with co-branding initiatives, including development of co-branded content and advertising materials

• Oversee development and updates of marketing collateral, including:

  • Product catalogs

  • Swatchbooks

  • Product and industry overview sheets

Project Coordination & Stakeholder Management

• Coordinate project timelines and deliverables with external agencies and vendors

• Manage internal review and feedback processes across stakeholders

• Ensure projects are delivered on time and aligned with marketing objectives

Digital Marketing Support

• Execute North America email marketing calendar, including writing email copy and coordinating scheduling with digital marketing teams

• Partner with digital teams to update website content and develop new webpages aligned with marketing initiatives

Event & Trade Show Support

• Provide tactical support for trade shows and events, including:

  • Booth layout coordination

  • Material preparation and logistics

  • Registration and lead capture setup

  • On-site or remote event support as needed

Content & Asset Management

• Upload and organize content within sales enablement platforms (e.g., MediaValet, Showpad, Resource Center)

• Maintain proper file organization and accessibility for internal teams

Content Production Support

• Assist with product photoshoots and video content creation as needed

Required Qualifications

• Bachelor's or Associate's degree in Marketing, Communications, Public Relations, Journalism, or related field

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Excellent written and verbal communication skills

• Ability to collaborate effectively in a cross-functional team environment

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, SharePoint)

Preferred Qualifications

• Experience working with external agencies or vendors

• Copywriting experience

• Familiarity with Adobe Creative Suite

Additional Skills & Competencies

• Self-motivated with the ability to deliver on commitments independently

• Strong attention to detail and time management skills

• Ability to adapt in a fast-paced, dynamic environment

• Team-oriented mindset with a focus on collaboration and shared success