Senior Product Manager

$150,000 to $170,000 • Direct PlacementProfessional

Hagerstown, MD

Branch: Milwaukee WI

Job ID: 26-01851

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Senior Product Manager

Our client is a global leader in the design and manufacturing of industrial equipment and machinery, with a strong focus on innovation, safety, and performance. They are seeking a Sr. Product Manager – Aerial Work Platforms to lead product strategy, drive new development initiatives, and ensure successful product lifecycle execution.

This role requires a strategic thinker with experience in whole goods, heavy equipment, or construction equipment. The ideal candidate is a collaborative leader who thrives in cross-functional, global environments and has a proven ability to translate market insights into actionable product decisions.


Key Responsibilities

Leadership & Team Development

  • Provide mentorship and strategic direction to direct reports.

  • Foster a strong, performance-driven team culture aligned with organizational values.

  • Coach and support junior team members to drive results and professional growth.

Product Strategy & Lifecycle Management

  • Own full product lifecycle management for aerial work platforms, including new product development, enhancements, simplification, and alignment with aftermarket and adjacent business opportunities.

  • Collaborate with engineering to prioritize roadmaps and align market timing.

  • Drive successful product launches through gate reviews and internal coordination.

  • Continuously improve systems and processes for efficient product development and portfolio management.

Market Insight & Product Positioning

  • Gather and analyze voice-of-customer (VOC) feedback, Jobs-to-be-Done, and competitive intelligence.

  • Develop go-to-market strategies and pricing models based on market dynamics and portfolio performance.

  • Serve as subject matter expert for aerial platform products, tracking performance metrics like margin, market share, and product health.

Cross-Functional Collaboration

  • Work closely with Sales, Service, Marketing, Training, and Quality teams to meet customer needs and promote adoption.

  • Coordinate with global stakeholders to align strategy across regions and product lines.

  • Support product demonstrations, field testing, and customer validation efforts.

  • Create supporting tools and materials such as spec sheets, sales manuals, and training content to drive commercial success.


Qualifications

Minimum Requirements

  • Bachelor's degree in Business, Marketing, Engineering, or a related field.

  • 8 years of relevant experience in product management or related disciplines.

  • 2 years of leadership or direct team management experience.

  • Ability to travel up to 30%, depending on business needs.

Preferred Qualifications

  • Master's degree (MBA or technical field preferred).

  • Background in whole goods, heavy equipment, or industrial/construction machinery.

  • Experience in value-based pricing, go-to-market strategy, and full product lifecycle ownership.


This is an excellent opportunity for a seasoned product leader to take ownership of a high-impact portfolio within a global manufacturing organization. The role offers the chance to shape market strategy, influence engineering priorities, and make a tangible impact on the future of aerial work platform solutions.



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