Digital Marketer

$35,000 to $65,000 • Direct PlacementProfessional

ROCHESTER, NY

Branch: Rochester NY

Job ID: 25-31546

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DIGITAL MARKETER
$35K-$65K/year


Our client is a modern, full-service web development and marketing agency with 40 local, regional, and national clients across a broad spectrum of industries. They cultivate long-term relationships with clients who want to deliver an exceptional digital experience to their audience, while enhancing their online presence and improving their marketing ROI.

The role: We’re looking for a digital marketing specialist who has experience and a great knack for running PPC campaigns but would like to be a part of bigger marketing strategies. The ideal candidate is a results-driven self-starter who thrives in a dynamic environment, is capable of making strategic decisions, is adept at creating and optimizing digital campaigns, and has an innate desire to track those campaigns and watch them come to fruition. Collaboration, prioritization, and analytical thinking are critical to success.

Must-haves:
The ability to run PPC campaigns (including display, search, remarketing and video) from keywords and ad copy to landing page creation and conversion tracking
An understanding of conversion rate optimization strategies and how to use them to achieve the best ROI
A solid understanding of on- and off-page SEO strategies
An aptitude for seeing the “big picture” and determining the right mix of online strategies for each client Additional qualifications:
Previous online marketing experience, preferably in an agency setting
Willing to embrace emerging marketing channels
Able to form honest, candid and respectful relationships with team members and clients
Adept at managing multiple projects simultaneously
Able to write effective, concise marketing language

Responsibilities:
  Assist in the development and implementation of digital marketing strategies to enhance our clients' online visibility and drive traffic
Utilize analytics tools to measure campaign performance and optimize for conversion rates
Conduct keyword research and manage SEO efforts to improve organic search rankings
Create engaging content for various platforms, including social media and websites
Collaborate with cross-functional teams to align marketing initiatives with business goals
Monitor ROI on marketing campaigns and adjust strategies as necessary.

Compensation:
Competitive salary (commensurate with experience) $35,000.00 - $65,000.00 per year
9 paid holidays
Health/Dental/Vision Insurance
Unlimited PTO
Company 401K
Company laptop
Team outings and events

What drives our client: They are a small but mighty team of dedicated professionals. Their strength comes from their diverse and complementary skill sets and their shared desire to create an enjoyable work environment. They believe a successful culture is one in which good people do good work together—and achieve great results.

Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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