Media Intelligence & Monitoring Specialist

Position Overview

We are seeking an experienced and detail-oriented Media Intelligence & Monitoring Specialist to support the Corporate Communications team by managing day-to-day media intelligence, monitoring, issue escalation, and reporting across traditional, digital, and social media channels.

This position is responsible for providing hands-on oversight of media monitoring platforms and external intelligence services, identifying emerging issues, maintaining accurate real-time media coverage, and translating external information into actionable insights.

The ideal candidate will have a strong background in media monitoring, social listening, reputation management, communications analytics, and executive reporting, along with experience supporting communications efforts within a regulated or reputation-sensitive corporate environment.

Key Responsibilities

Media Monitoring & Intelligence

• Monitor traditional, digital, and social media coverage related to:

  • Company news and developments

  • Industry trends and emerging issues

  • Public policy and regulatory developments

  • Competitor activities

  • Executive leadership coverage

  • Corporate reputation and brand perception

• Identify emerging issues, potential reputational risks, and significant media developments.

• Maintain accurate and timely monitoring of priority topics across multiple media channels.

• Provide human oversight of automated monitoring platforms and external intelligence services.

• Ensure comprehensive media coverage and identify potential monitoring gaps.

Media Monitoring Platforms & Data Analysis

• Develop, manage, and refine media monitoring queries, dashboards, alerts, and reporting frameworks.

• Establish and maintain monitoring taxonomies to improve the organization and relevance of media intelligence.

• Perform quality assurance (QA) reviews of monitoring results to evaluate:

  • Relevance and accuracy

  • Duplicate coverage

  • Missing or incomplete information

  • Coverage gaps

  • Emerging trends and issues

• Optimize monitoring configurations to improve the quality and effectiveness of media intelligence.

• Utilize media monitoring and social listening platforms, including Hootsuite and Talkwalker, when applicable.

Reporting & Executive Communications

• Prepare and distribute media intelligence reports and updates, including:

  • Daily media briefings

  • Executive-level updates

  • Topic-specific analyses and deep dives

  • Recurring media monitoring reports

  • Emerging issue and reputation assessments

• Analyze media coverage and external developments to identify meaningful trends and insights.

• Translate complex media information into clear, concise, and actionable reporting for leadership and internal stakeholders.

• Ensure reporting is accurate, timely, and aligned with business and communications priorities.

Issue Identification & Escalation

• Identify and escalate time-sensitive media developments and emerging reputational concerns.

• Apply sound judgment when evaluating the significance and urgency of media coverage.

• Communicate potential risks and developments to appropriate internal stakeholders.

• Support issue management and crisis communications activities through timely monitoring and reporting.

• Maintain consistent escalation practices to ensure critical information reaches the appropriate teams.

Vendor Management & Cross-Functional Collaboration

• Serve as the primary day-to-day contact for external media intelligence suppliers and service providers.

• Coordinate with monitoring vendors to maintain service quality, reporting accuracy, and coverage effectiveness.

• Collaborate with internal teams, including:

  • Earned Media and Public Relations

  • Social Media

  • Government Affairs

  • Regulatory Affairs

  • Enterprise Insights

  • Crisis Communications

• Support cross-functional communications initiatives by providing relevant media intelligence and analysis.

• Ensure media monitoring activities align with broader corporate communications and reputation management priorities.

Required Qualifications

Education

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Analytics, or a related field.

• Equivalent professional experience may be considered in place of a degree.

Professional Experience

• 5–7 years of experience in one or more of the following areas:

  • Media Monitoring

  • Media Intelligence

  • Social Listening

  • Reputation Management

  • Communications Analytics

• Hands-on experience developing and managing media monitoring queries, dashboards, alerts, and recurring reports.

• Experience analyzing media coverage and identifying emerging issues or reputational risks.

• Experience preparing executive-level reports, briefings, and actionable insights.

• Experience working within a regulated, reputation-sensitive, or complex corporate environment.

Technical Skills

• Experience with media monitoring and social listening platforms.

• Hootsuite and/or Talkwalker experience preferred.

• Strong ability to develop and refine search queries, monitoring alerts, dashboards, and reporting frameworks.

• Experience performing quality assurance reviews of media monitoring results.

• Ability to analyze traditional, digital, and social media data.

• Strong analytical and reporting capabilities.

Professional Skills

• Excellent analytical and critical-thinking skills.

• Strong written and verbal communication skills.

• Ability to translate complex information into concise, executive-ready reports.

• Exceptional attention to detail and accuracy.

• Strong organizational and time management skills.

• Ability to identify, prioritize, and escalate emerging issues.

• Sound judgment when evaluating sensitive or time-critical information.

• Ability to manage multiple monitoring priorities and deadlines.

• Strong cross-functional collaboration and stakeholder management skills.

• Ability to work independently in a fast-paced corporate environment.

Preferred Qualifications

• Experience using Hootsuite, Talkwalker, or comparable media intelligence platforms.

• Background in corporate communications, public relations, or reputation management.

• Experience supporting crisis communications or issue management.

• Experience monitoring regulatory, policy, or government affairs developments.

• Experience working with external media intelligence vendors.

• Experience developing executive briefings and recurring media intelligence reports.