Marketing Business Systems & Web Content Analyst

Position Overview

We are seeking an experienced and detail-oriented Marketing Business Systems & Web Content Analyst to support marketing operations, business process improvements, website management, and digital content initiatives.

This position will partner with cross-functional teams to analyze business needs, recommend and implement technology solutions, improve operational workflows, and support the successful execution of marketing programs.

The ideal candidate will have a strong background in business analysis, web design and development, content management systems (CMS), HTML/CSS, digital content publishing, and marketing technology. This individual will also support website maintenance, digital marketing initiatives, and small-scale project management efforts.

Key Responsibilities

Business Analysis & Process Improvement

• Partner with internal departments to analyze business needs, recommend solutions, and implement process improvements.

• Evaluate existing business processes, systems, and workflows to identify opportunities for increased efficiency.

• Conduct various types of business analysis, including:

  • Cost-benefit analysis

  • Data analysis

  • Feasibility studies

  • Business impact assessments

  • Technical analysis

  • Workflow and process analysis

  • Alternative business application assessments

• Identify, gather, and document business and system requirements.

• Recommend technology solutions and operational improvements that support departmental objectives.

• Collaborate with business stakeholders to negotiate and implement changes to systems and processes.

• Establish priorities for system modifications, process improvements, and enhancements.

• Monitor ongoing initiatives, identify potential issues, and recommend alternative solutions.

Marketing Operations & Technology

• Collaborate with Marketing teams to evaluate business processes and ensure consistent execution of marketing programs.

• Support the implementation and optimization of marketing technology solutions.

• Facilitate internal and external research initiatives supporting Marketing Division objectives.

• Partner with Marketing Management to identify operational and employee development needs.

• Conduct statistical analysis and participate in the development of business models, trend analysis, and projections.

• Support marketing technology platforms, business applications, and digital content management processes.

• Maintain awareness of departmental initiatives, technology enhancements, and organizational priorities.

Website Management & Content Publishing

• Support the ongoing development, maintenance, and enhancement of company websites.

• Serve as a website or webpage publisher, ensuring content accuracy, consistency, and quality.

• Create, update, and maintain website content, including text, graphics, images, and other digital assets.

• Maintain website themes, styles, layouts, and visual elements.

• Provide technical and content-related assistance to Marketing teams on website initiatives.

• Gather business requirements and conduct needs assessments for website development projects.

• Assist in establishing project objectives, timelines, and deliverables for website enhancements.

• Support interactive website functionality and user experience improvements.

• Ensure published content aligns with established marketing objectives and standards.

Digital Marketing & Web Analytics

• Support digital content creation, copywriting, management, and publishing.

• Apply search engine optimization (SEO) principles to improve website visibility and performance.

• Support search engine management and website analytics initiatives.

• Utilize web analytics tools to monitor website performance and identify improvement opportunities.

• Support digital asset management and content organization.

• Leverage AI tools to support marketing content development and digital workflows.

• Contribute to initiatives involving Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Project Management & Stakeholder Collaboration

• Lead small-scale projects, including work assignments, coordination, and follow-up activities.

• Collaborate with internal stakeholders to gather requirements and establish project objectives.

• Support project planning, implementation, and ongoing process improvements.

• Develop user communication plans, documentation, and training materials.

• Coordinate with business partners to ensure project deliverables meet operational requirements.

• Communicate system enhancements, process changes, and project updates to relevant stakeholders.

Training & Communication

• Partner with Marketing Management to identify employee training and development needs.

• Create, coordinate, and deliver training programs and conferences for Marketing Division staff.

• Develop documentation, user guides, and communication materials for new systems and processes.

• Communicate technology updates, system enhancements, and operational changes.

• Support user adoption of new applications, technology solutions, and business processes.

Required Qualifications

Education

- Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent professional experience.

Professional Experience

• 4+ years of analytical, research, and/or statistical experience.

• 4+ years of experience researching business processes, identifying problems, and defining systems or procedural solutions.

• 4+ years of web design and development experience in a team environment.

• 4+ years of experience with object-oriented analysis and design, HTML, XHTML, ASP, and CSS.

• Experience supporting business systems, workflow improvements, and technology solutions.

• Experience leading small-scale projects and coordinating cross-functional initiatives.

• Experience maintaining websites and managing digital content.