Key Behaviors:
• Performance Obsessed: Constantly striving to deliver better results—iterating on plans, conceptualizing new ideas, and driving innovation, all while overseeing in-market execution to ensure maximum revenue delivery.
• Good Teammate: Quickly building trust and rapport within the organization by collaborating across cross-functional teams to align media strategy with broader business needs and priorities.
• Problem Solving: Challenging the status quo, identifying, and building solutions to enable better business outcomes.
• Data Savvy: Avoiding data paralysis by working with key internal collaborators to prioritize and analyze data, identifying significant insights and optimizations in a sea of data points.
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Core Responsibilities:
• Media Planning & Development, Implementation & Measurement:
Collaborate with the media agency to lead the development of outstanding consumer and HCP media strategies. Participate in the annual brand planning process, including the development of media objectives, channel strategy, channel mix, and measurement plan. Continuously challenge the status quo and strive for improved plan performance. Ensure the consistent application of media return on investment, historical performance, and consumption insights across touchpoints and channels to drive revenue growth.
• Leadership and Influence:
Lead and influence decision-making cross-functionally by developing data-driven media strategies that lead to positive customer experiences. Prepare and present recommendations.
• Agency Management:
Effectively manage media agency relationships. Establish clear expectations (both ways) for the client-agency partnership. Build relationships with agency leads to deliver customer-oriented strategy and tactics. Develop action plans as needed based on regular partnership evaluations.
• Financial Management:
Track and manage the budget across all channels, including reconciliation. Provide updates to brand teams and offer recommendations for trade-offs as necessary.
• Risk Management:
Ensure compliance with all consumer and HCP marketing guidelines, good promotional practices, privacy policies, and other applicable policies and procedures.
Qualifications:
Senior professional with 5 years of experience.
Bachelor's degree in Communications, Marketing, Media, Business, or a similar fi
• Proven experience leading cross-functional teams to deliver results.
• Expertise across multiple media channels, with both offline and online planning experience, including strong knowledge of Planning Tools, Media Measurement, and Media Mix Modeling.
• Highly communicative and adept at navigating complex, layered organizations to get things done.
• Self-directed with strong decision-making, project management, budget management, and prioritization skills.
• Record of influencing stakeholders at levels above them and outside of their functional area, with a service-oriented mentality.
• Comfortable with change and ambiguity, and capable of resolving problems efficiently.
• Strong critical thinking, analytical, and problem-solving skills.
• Proven ability to work effectively in a dynamic and constantly evolving environment.
• Ability to work respectfully and effectively with a diverse group of people.
• Excellent verbal and written communication skills, with a keen attention to detail.
