Brand Marketing Manager / Market Segment Manager

Position Overview

We are seeking an experienced and strategic Brand Marketing Manager / Market Segment Manager to lead brand strategy, market segment initiatives, marketing programs, and business growth opportunities.

This position is responsible for developing and executing short- and long-term marketing strategies, identifying market opportunities, analyzing competitive positioning, and collaborating with cross-functional teams to strengthen brand awareness, customer engagement, and business performance.

The ideal candidate will have a strong background in brand management, product marketing, market segmentation, strategic planning, and marketing program execution, along with excellent analytical, project management, and stakeholder engagement skills.

This role will serve as a central resource for brand-related information and work closely with internal business partners, sales teams, communications teams, and external agency partners to develop and implement effective brand-building initiatives.

Key Responsibilities

Brand Strategy & Management

• Lead the strategic vision and direction for assigned brands, products, services, or market segments.

• Develop and execute comprehensive brand strategies across multiple marketing channels and media platforms.

• Establish short- and long-term goals, competitive positioning, and strategic priorities for assigned market segments.

• Identify opportunities to strengthen brand awareness, perception, positioning, and customer engagement.

• Serve as a central resource for brand-related information, strategies, and initiatives.

• Educate internal business partners on brand-related opportunities, market trends, and strategic priorities.

• Collaborate with cross-functional teams and external agency partners to develop and execute brand-building programs.

Market Research & Competitive Analysis

• Analyze market opportunities, customer behaviors, competitive positioning, and emerging industry trends.

• Identify customer segment expectations, attitudes, behaviors, and purchasing preferences.

• Evaluate market conditions and changing customer needs to identify opportunities for business growth.

• Conduct pricing, profitability, and competitive analyses to support strategic business decisions.

• Translate market research and customer insights into actionable marketing strategies.

• Monitor market segment performance and recommend adjustments to maintain competitiveness.

Marketing Strategy & Program Development

• Develop and implement marketing strategies and initiatives aligned with business objectives.

• Lead programs designed to expand distribution channels, increase business opportunities, and improve customer retention.

• Identify opportunities to improve the customer experience and strengthen brand loyalty.

• Develop marketing plans that communicate competitive advantages, value propositions, and brand positioning.

• Collaborate with communications teams to determine appropriate messaging and marketing approaches for targeted segments.

• Ensure marketing programs, products, and services align with customer needs and market expectations.

• Coordinate marketing initiatives across various channels and business functions.

Cross-Functional Collaboration & Stakeholder Management

• Partner with Sales, Marketing, Communications, Product Management, and other business teams to execute strategic initiatives.

• Collaborate with internal stakeholders and external agencies to develop and deploy marketing programs.

• Provide strategic direction to project teams and influence stakeholders to achieve desired business outcomes.

• Support field-level and account-specific adoption of marketing programs.

• Communicate brand strategies, market insights, and program objectives to internal business partners.

• Build effective relationships across departments to ensure alignment with organizational goals.

Performance Measurement & Business Analysis

• Establish measurable goals, performance targets, and success metrics for marketing programs and market segments.

• Evaluate marketing effectiveness and identify opportunities to improve business performance.

• Analyze market data, pricing, profitability, customer retention, and competitive positioning.

• Develop reports and presentations summarizing market insights, program performance, and strategic recommendations.

• Use analytical findings to support business decisions and future marketing initiatives.

• Monitor progress against established objectives and recommend strategic adjustments when necessary.

Project & Program Management

• Lead large-scale marketing projects and strategic initiatives from planning through execution.

• Develop project plans, establish priorities, and coordinate resources across multiple teams.

• Manage competing deadlines while ensuring projects remain aligned with business objectives.

• Coordinate with internal and external stakeholders to support successful program implementation.

• Adapt strategies and priorities in response to changing business needs and market conditions.

Required Qualifications

Education

- Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.

Professional Experience

• Minimum of 4 years of experience in product management, brand management, or a related marketing function.

• Experience developing and executing marketing strategies and brand-building initiatives.

• Advanced understanding of brand management concepts, strategies, and execution techniques.

• Experience managing large projects and coordinating cross-functional teams.

• Demonstrated ability to influence stakeholders and drive strategic initiatives.

• Experience analyzing market trends, customer