Digital Marketing Specialist – CRO & Website Operations
Reports To: Manager, Digital Marketing Optimization
Work Arrangement: Fully Remote – United States
Employment Type: 6-Month Contract with Option to Extend
Position Overview
We are seeking a detail-oriented Digital Marketing Specialist to support our Digital Marketing Optimization team with website management, content publishing, conversion rate optimization (CRO), website testing, quality assurance (QA), and digital analytics support.
In this role, you will help maintain and improve website content, support A/B testing and website experiments, test new website features, and ensure digital experiences function correctly before launch. You will work closely with teams across Digital Marketing, Analytics, User Experience (UX), Design, SEO, and Web Development.
The ideal candidate has experience managing website content, working with content management systems (CMS), performing website testing, and supporting digital marketing initiatives. This position is well suited for someone who is organized, technically comfortable, and able to manage multiple projects while maintaining a high level of accuracy.
Key Responsibilities
1. Website Content Management & Publishing (30%)
- Create, update, and maintain website content and landing pages using a content management system (CMS), preferably Drupal.
- Publish website updates and ensure content is accurate, properly formatted, and consistent with brand guidelines.
- Coordinate with content, SEO, and marketing teams to deliver website updates on schedule.
- Conduct content audits and assist with routine website maintenance.
- Support website enhancements that improve usability and customer engagement.
2. Conversion Rate Optimization (CRO) Support (25%)
- Assist with A/B testing, multivariate testing, and website personalization initiatives.
- Support experiment setup, quality assurance, launch, and performance monitoring.
- Work with CRO strategists, analysts, designers, and developers to ensure website tests are implemented correctly.
- Validate test variations across different browsers, devices, and screen sizes.
- Document testing procedures, experiment configurations, and results.
3. Website Quality Assurance & Testing (20%)
- Test website releases, landing pages, new components, and optimization initiatives before launch.
- Verify website functionality, content accuracy, design implementation, and overall user experience.
- Identify, document, and communicate defects to the appropriate teams.
- Perform regression testing to ensure website updates do not negatively affect existing functionality.
- Help ensure website experiences meet quality, usability, and accessibility standards.
4. Digital Marketing Program Support (25%)
- Support digital marketing initiatives involving SEO, paid search (SEM), content marketing, and website optimization.
- Coordinate tasks, timelines, and deliverables across multiple marketing projects.
- Assist with digital analytics and marketing tracking activities.
- Identify opportunities to improve website performance, workflows, and operational efficiency.
- Stay current with digital marketing trends, website optimization techniques, and industry best practices.
Education
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Web Development, or a related field preferred.
- Equivalent relevant education and work experience may be considered.
Required Qualifications
- 1–4 years of experience in digital marketing, website management, web content publishing, or a related field.
- Experience working with a content management system (CMS).
- Experience supporting website updates, digital campaigns, or website optimization initiatives.
- Experience performing website quality assurance (QA) and functional testing.
- Strong attention to detail and commitment to delivering accurate, high-quality work.
- Excellent organizational, time management, and communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong troubleshooting and problem-solving abilities.
- Ability to collaborate effectively with both technical and non-technical teams.
Preferred Qualifications & Technical Skills
- Experience with Drupal CMS.
- Experience supporting conversion rate optimization (CRO) programs or A/B testing.
- Familiarity with Optimizely or similar experimentation platforms.
- Experience with Google Analytics 4 (GA4) and website analytics.
- Familiarity with TestMu (formerly LambdaTest), or similar cross-browser testing platforms.
- Understanding of marketing analytics, website tracking, and campaign measurement.
- Basic knowledge of HTML and CSS.
- Familiarity with SEO principles and digital marketing best practices.
The ideal candidate is a hands-on digital marketing professional who enjoys working with website content, testing website functionality, and helping improve the online customer experience. They should be comfortable using digital tools, identifying issues, coordinating with different teams, and ensuring website updates and experiments are accurate before going live.
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
